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“A Culture of Promise” by Fee Stubblefield is released with Forbes Books.

For Immediate Release                                                                  


Senior Living CEO Presents Pioneering Vision

for the Future of Housing and Care for Older Adults

“A Culture of Promise” by Fee Stubblefield is released with Forbes Books.

This release is posted on behalf of Forbes Books (operated by Advantage Media Group under license).


McMINNVILLE, ORE. (June 25, 2024)A Culture of Promise: The True Story of a Small Company’s Quest to Transform the Senior Living Industry by Fee Stubblefield is published with Forbes Books, the exclusive business book publishing imprint of Forbes. This must-read for people who are interested in organizational culture, work or invest in housing and care for older adults, or will someday live as an older adult is available online today on Amazon and Walmart.

Fee Stubblefield_A Culture of Promise_3dCover_f_HiRes

How we live as older adults is about to change. In the transformative book A Culture of Promise, Fee Stubblefield, founder and CEO of The Springs Living, shares a compelling narrative that merges his personal journey with his professional mission to guide his industry through this period of change. 

Drawing from decades of experience and driven by a personal promise to his grandmother, Stubblefield highlights the pressing need for a radical overhaul of the senior living sector. The book critiques current practices and lays out a concrete blueprint for creating vibrant, caring communities where older adults can genuinely thrive. At its core, A Culture of Promise challenges readers to reimagine how we live as older adults, emphasizing transparency, accountability, respect, and a commitment to excellence. 


Fee_Headshots_2023“One of the biggest fears most older adults have is outliving their money,” Stubblefield said. “To achieve our societal goals on the care of our seniors, we must work with all the stakeholders, governmental regulators, and yes, even politicians. We must look at each resident as someone we love deeply, like my grandmother—just as we would want others to do for us.”



About Fee Stubblefield 

Fee Stubblefield, founder and CEO of The Springs Living, owns, develops, and manages communities and services for older adults. Based in McMinnville, Oregon, it owns and operates twenty communities in the Pacific Northwest, offering independent living, assisted living, and memory care services. 

Stubblefield serves on the Board of Directors of the National Investment Center for Seniors Housing and Care (NIC) as a member of the executive committee and inaugural vice chair of strategy. He served as the chair of the Oregon Health Care Association (OHCA) and has served as the chair of the Providence Milwaukie Foundation.

Inspired by a promise to his grandmother, Stubblefield founded The Springs Living in 1996 to deliver quality experiences and services to older adults to support them in living life to its fullest. 


About Forbes Books 

Launched in 2016 in partnership with Advantage Media Group, Forbes Books is the exclusive business book publishing imprint of Forbes. Forbes Books offers business and thought leaders an innovative, speed-to-market, fee-based publishing model and a suite of services designed to strategically and tactically support authors and promote their expertise. For more information, visit 


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